Will they now believe we are serious 2

The Church has renamed Mormon Channel. They have renamed Mormon library. Basically every social media account The Church of Jesus Christ of Latter-day Saints has has been named away from using "Mormon" or "Latter-day Saint".

True, the decions to rename the Choir to The Choir at Temple Square, while the 2001 changes had clearly exempted the Mormon Tabernacle Choir, and then been walked back with the 2002 launch of Mormon.org and later with the advent of the "I'm a Mormon" campaign was a big issue.

It still goes back to President Nelson's emphasis that we as members of The Church of Jesus Christ of Latter-day Saints need to be the onen to lead out in the new langauge. As I mentioned in my last post, I have yet to see much evidence that this is occuring.

There are those I have heard speak of members of The Church of Jesus Christ of Latter-day Saints. The full name of the Church is clearly being put in place, but the media still in general resists it. Th self appointed experts on religious journalism at places like Get Religion claim that use of the full name of the Church of Jesus Christ of Latter-day Saints will just not happen.

On the other hand, this is not a new campaign. Janice Kapp Perry's children's song "I Belong to The Church of Jesus Christ of Latter-day Saints" was published no latter than 1989 and is the opening refrain in the 2001 film "Singles Ward".

In the mid-1990s the Church created a new logo that emphasized the name of Jesus Christ. In 1998 Elder Russell M. Nelson gave a talk on using the designated name of the Church in his General Conference address.

In 2001 The Church of Jesus Christ of Latter-day Saints issued a style guide seeking to have the full name of The Church used in media publications. It filtered down so that while on my mission we would meet people who would tell us that the name of the Church had just been changed.

Then in 2001 the Church released the Mormon.org website.

J. D. Haws might have to write a second eddition of "The Mormon Image in the American Mind" in which he can trace the developments that explain this back tracking and then move us to the movement under President Nelson to emphasize the correct name of the Church.

This will be very hard. It might in part be because President Nelson does not have a PR background like President Hinckley.

What do others think. Is the contrast too emphasized, and the breaks to easy to see. Is it the death of President Monson, under whom we saw the release of "Meet the Mormons" that leads to a new direction, or is the course more clear in ways I am missing?

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